Project Challenge
Hetachain is a new blockchain technology platform created in 2017 by Relam Investment, Dubai.
Creating a brand video that introduces a new blockchain platform to the world, helping Relam Investment, Dubai's hallmark venture capital firm, launch Hetachain.
Hetachain’s marketing wanted to project it as a game changer in blockchain development.
Design Approach & Strategy
BAO developed and conceptualized the film, created the script and storyboard
BAO created a story board that merged 3D animation and visuals with a voice over bed.
The 3D logo animation incorporated the brand elements but refined it as a technology circuit board cutout transitioning into a logo reveal.
The visuals were carefully selected and strung together so as to be inline with international packaging.
The Solution
The event playout was successful in Hetachain’s placement as a premier brand in the crypto currency market
The digital experience for the client was enhanced when they published the brand film as part of a campaign online for their Facebook page.
The film garnered over 700,000 views, contributing significantly to Hetachain's digital evangelism.