For the past 140 years, Alliance University has been at the forefront of developing thousands of change-makers. The University achieves this by offering financial aid to about 97% of students.

AU’s advancement and alumni division had the task of increasing their fundraising for the year and were given a substantial internal target for the overall amount they needed to raise.

To add to the challenge, AU was experiencing a dip in their fundraising and the deficit needed to be balanced.

BAO upon research observed that

• Alliance University was not strategically using digital media as a major effort to bolster the funds they needed.
• A strong digital media strategy that presented a unified brand strategy was absent.
• Clear and constant communication to existing and potential donors with impact stories and clear call to action was absent from the overall communication.

BAO created a brand design that projected AUs brand voice as youthful, hopeful with plenty of possibilities for new and current students.

Based on our research we created a 360 degree digital media campaign which included

• Newsletters
• Social Media posts
• Social media videos
• Microsite
• Brand design for special Events - Homecoming - to bring the alumni together
• 30 page magazine as a digital and print outreach to share and talk about ‘What Life at an Alliance”